Alex Cordero, who served for 10 years as CFO of Car Pool, LLC, focused on building revenue, cutting costs, and developing marketing efforts to increase new customer trials and repeat business.
Mr. Cordero chose Every Door Direct Mail® because it offers total market coverage, timely delivery, convenience, and affordability
CAMPAIGN RESULTS
Total Pieces Mailed: 5,200
Total Customers Acquired: 155
(3% of mail pieces converted into sales transactions)
Total New Customers: 51 of 155
(33% of all resulting sales)
Total Repeat Customers: 104
(67% of all resulting sales)
On Success
(Alex Cordero, CFO of Car Pool, LLC)
“The mailers have accounted for about 18% to 20% of our total sales volume, and we are seeing that about 33% are new customers. We are happy with the results. We have been able to send targeted offers to certain neighborhoods in order to drive business to specific car wash locations.”